The product launch is all about the brand. The venue and the event theme must reflect the values of the brand you are promoting. The same Mahaffey structure can be installed and decorated to suit your audience - even in the most remote location. We've set up massive pavilions to house funky software launches in Silicon Valley. And we've helped reveal luxury automobiles at the Ritz Carlton. In both cases, the location was essential as journalists aren't willing to travel to the ends of the earth to help promote your brand! Your event must be easily accessible - and when it's on your site or in a unique offsite location - you've got their attention.

Other areas to consider are creative and interesting themes, original and relevant entertainment, audio/visual systems and a careful mix of corporate information. Mahaffey is ready to assist with these needs using extra tall structures that provide your production staff all the headroom needed for I-MAG screens, monitor banks, or video projection. Mahaffey's structures can safely fly a/v equipment over the audience and ensure clear sight lines. And Mahaffey can customize the fabric membranes too. You can generate excitement and suspense by emblazoning giant corporate logos inside or out. It is just another branding opportunity that can be magnified in the media spotlight. In short, your product launch must be exciting or original enough to attract the press and reflect the brand values as closely and relevantly as possible. Mahaffey has the portable entertainment pavilions you need, and the professional staff you expect. And yes, everyone here can keep your secret!